This old-fashioned formula in clean, bright lavender is biodegradable and very effective: You need only 1/8 cup per wash load. The low-sudsing formula is kind to Nature and to those with sensitivities to chemicals. Little to no extra packaging or hype. It costs only a little more per load than the big brands and works great in HE front-load washers. Gentle enough for delicates, bathing suits and lingerie. Farmhouse customers write daily to say they can't live without this practical luxury.